Let me be clear: this is about the promo piece and anything it communicates about MW is merely by inference. I doubt this church reflects everything, good or bad, that I notice in this promo piece.
The discussion on the MW grand opening was interesting. Found it funny how Maxwell became the main issue. Things that grabbed my attention:
-Looks sharp, some stuff (like the web site) out of MW is just plain sad.
-Nowhere are Maxwell’s credentials as a pastor or follower of Jesus or any sort of “spiritual side” to his presentation referenced not sure how to interpret that.
-It is very “show church” oriented, a show like never before to open a facility built for putting on great shows.
-It describes the event as “historic” I can’t comment on all of history but so far the last two days haven’t even brought a simple report of how it went to me. Perhaps a bit of an overstatement.
-Their contact info was clear – again better than their website and hugely important. Always tell people how to get more!
-They make a false claim to be Atlantic Canada’s largest church when in truth there are bigger churches, no matter how you count. It should read “largest evangelical” (or maybe even protestant) but somehow that seems less impressive and a bit more confrontational in a city with significant Catholic roots.
-They reference how well the Christmas tree does each year which makes me wonder why they need to reference it – if the tree is such a big deal shouldn’t folks know it’s a big deal. Seems like they were trying a bit to hard on that one. You never hear Coke describe themselves as “the worlds leading soft drink manufacturer”. They just say – “we are coke” and that’s enough. Shouldn’t they just have to say “home of the living Christmas tree” Two options here – it’s just poorly thought out and over the top or they are trying to connect with lost people and this is an admission that the vast majority of those 10,000 a year are church folk.
-I love the fact they used their grand opening as an outreach event. So often these become super in-focused. Kudos to MW for seeing and opportunity and doing their best to seize it. Of course that assumes Maxwell got around to something other than just principals that will benefit me and my friends and help me to be successful.
-It has some awkward grammar and punctuation. (I know - let he who is without sin...)
Tuesday, May 06, 2008
Thoughts on the grand opening promo piece from Moncon Wesleyan
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4 comments:
From what I read on the promo, your critiques seems pretty accurate. I think they made a wise move getting Maxwell as a speaker. Moncton is a "business town" and he is, as the promo states: "business & leadership expert". I'm not so sure about the "world renowned" part. I'm living North of him in B.C. and NO one I have mentioned him to has ever known who he was. Although I have to admit he doesn't come up in everyday conversation. As far as not mentioning his "pastoral" or "Christian" credentials, I tend to think of it as when a church has a professional athlete come to speak. We tend not to mention that they are a Christian, we highlight the fame everyone connects with the most.
A church opening doesn't seem as historic as say: The signing of the declaration of independence, the Paul Henderson Goal, or Burning of Rome. It is perhaps more historic than a Wal-Mart opening, or a High School football championship.
There's a few other things I'd like to banter about, but I realize my comment is becoming rather long.
I'd argue Dancin' o the world reowed part. They may not have heard of hi in Northern BC, but every Tom, Dick and Raul here in Peru knows about Maxwell. I was at a Christian bookstore yesterday and there must have been an entire shelf dedicated to about 20 of his books. No lie!
I was reading a book by brother Andrew a while back about the Israeli/Palestinian conflict and John Maxwell was mentioned in there
John Maxwell is the Anti-Christ... heh heh heh
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